Referral Marketing
Our referral marketing involves promoting products or services to new customers through referrals, such as word of mouth.
Referrals often happen spontaneously when something is popular but we have influenced this through appropriate strategies.
Our referral program encourage,
inform, promote and reward customers and contacts to think and
talk as much as possible about
a supplier, a company, product
and/or service and the value and benefit the supplier brings to them and
people they know.
We take word of mouth from the spontaneous situation to one where maximum referrals are generated. Our online referral
marketing, using digital marketing as a platform, is a based approach to traditional referral
marketing.
We track customer behavior online
through the use of web browser cookies,
and this provides a high degree of tracking and
accountability.
Referral Marketing Benefits:
The business of referrals makes sense for most companies for the following reasons:
Referral marketing reduces your sales expenses and sales cycle. With
less time calling cold prospects, your small business can
focus on
customers and their circle of influence.
Referrals can build your level of satisfied customers. The cycle
self-perpetuates with more satisfied customers referring others to
your
company.
Referrals increase your sales revenue. According to world-renowned sales
trainer, Tom Hopkins, in "Sales Prospecting for
Dummies"; your closing
ratio for non-qualified leads is 10 percent versus a 60 percent close
ratio with referred leads.
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