Search Engine Marketing

Search engine marketing (SEM) is a form of internet marketing that involves the promotion of website by increasing their

visibility in search engine results page (SERPs) through optimization and advertising. SEM may use search engine optimization

(SEO), that adjusts or rewrites website content to achieve a higher ranking in search engine results pages.

There are two methods we use to optimize websites through search engine marketing.

Keyword research and analysis which involves: ensuring the site can be indexed in the search engines, finding the most relevant

and popular keywords for the site and its products, and using those keywords on your site in a way that will generate and convert


Website saturation and popularity: this involves how much presence your website has on search engines, we will analyze through

the number of pages of the site that are indexed on search engines and how many backlinks the site has. It requires pages to

contain keywords people are looking for and ensure that you rank high enough in search engine rankings.