Affiliate Marketing

Affiliate marketing is a type of performance based marketing in which a business rewards one or more affiliates for each visitor

or customer brought about by the affiliate's own marketing efforts. The industry has four core players: the merchant (also known

as 'retailer' or 'brand'), the network (that contains offers for the affiliate to choose from and also takes care of the payments),

the publisher (also known as 'the affiliate'), and the customer. The market has grown in complexity to warrant a secondary tier of

players, including affiliate management agencies, super-affiliates and specialized third party vendors.

Affiliate marketing overlaps with other Internet Marketing methods to some degree, because affiliates often use regular advertising

methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC - Pay Per Click), e-mail

marketing, content marketing and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox

techniques, such as publishing reviews of products or services offered by a partner.

Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the

 retailer. However, both are distinct forms of marketing and the main difference between them is that affiliate marketing relies

purely on financial motivations to drive sales while referral marketing relies on trust and personal relationships to drive sales